What is Wellington in Bloom?
In 1960 the British Tourist Board launched the Britain in Bloom campaign to encourage the nation to brighten up its gardens with manicured lawns, summer bedding plants, and hanging baskets. In 1982 Keep Britain Tidy took over the responsibility for the campaign and widened the appeal to include keeping our communities free from litter and graffiti. The country is split up into regions (e.g. South West in Bloom) where villages, towns, and cities compete against similar sized settlements. The winners of each region are then pitted against each other at the main Britain in Bloom awards.
Wellington began entering this competition in 1984 under the title of Wellington in Bloom and had a dedicated group of volunteers, in partnership with the then Taunton Deane Borough Council, behind its organisation. The group saw huge success in the 90s and 00s, winning numerous silver and gold awards in the Portman Cup for many years running, even being the champions of the South West in 2005.
Throughout the years the members of Wellington in Bloom dwindled as they aged with some sadly passing away. Participation slowed down and even ceased for a time in the 2010s due to knock-on effects of the recession and the pressure on remaining members. In 2018 they invited Transition Town Wellington, by then a well-established group in the town, to take over some of the projects that the in bloom team were less able to do as they got older. Regrettably, in the wake of the Covid-19 pandemic, the remaining members were unable to continue with Wellington in Bloom and took the tough decision to close down the group in 2020.
Things remained dormant in the years following the pandemic with Somerset Council continuing their regular maintenance of open spaces within the town. In the background, Wellington Town Council had a new team of officers and were working with Councillors to bring services back into the ownership of the town through devolution. In 2024 Open Spaces Manager Darren Hill joined the WTC team after over 25 years working with Taunton Deane Borough Council and Somerset Council. He grew up in Wellington and Wellington Park inspired him to pursue a career in horticulture. In 2024 Wellington Town Council entered the town for South West in Bloom for the first time as an authority and elected to keep the name “Wellington in Bloom” for the competition to honour the people who worked for decades to improve the town. The town won silver in this competition.
On 1st April 2025 Wellington Town Council officially took over the ownership and management of open spaces within the town, bringing them into local ownership for the first time in over 50 years. The 2025 South West in Bloom competition saw Wellington win gold for the first time since 2008, bringing our town back as top contenders in the South West.
If you would like to learn more about the history of Wellington in Bloom, we have a book available for purchase written by the former chair of Wellington in Bloom, Isabel Ward, in our reception at 30 Fore Street.














