Changing Habits – Shopping
A chore for some, a joy for many, shopping is part of the modern human experience that is inescapable. The way that we shop has a direct impact on the environment through means of production, shipping, waste, and overconsumption.
Modern consumerism got its start in the post World War II era where rationing had ended and new sources of media were a perfect vehicle to tell the public to “buy this!”, “buy more!”, “buy now!”. As the economy became stronger and the middle class grew, there was more emphasis on purchasing non-essential items that has previously only been marketed to the upper classes. Companies were no longer just selling quality products, they were selling status.
In 1955 retail analyst Victor Lebow said, “Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption.… We need things consumed, burned up, replaced and discarded at an ever-accelerating rate.”
This constant “need” to buy things was reinforced by advertising campaigns and products that were intentionally designed to be inferior (planned obsolescence). In the past few decades this habit of consistently purchasing things, things we don’t even need, has spiralled out of control and has left generations struggling to break free from the cycle of consumerism.
So, back to the question at hand, how can we change our habits to reduce the impact we have on the environment?